Degrees
Bachelor of Arts
My Expert Service
Good writing is important but it’s not enough, especially in the current business environment. What you want is communication that achieves your objectives for the piece. I write to make sure that the money you spend on writing achieves the goals that warrant that expenditure.
I am also a skilled editor able to improve any type of non-fiction (or fiction) products. I have an excellent grasp of sentence structure and, in addition to grammatical accuracy, I will improve clarity, understanding and alignment with your goals in every piece I edit for you. Did you hire the wrong person to begin with? I can fix others’ work. Give me a draft in any shape and you will be amazed at what I return to you.
I am also an AWAI-trained Web researcher for other writers.
Experience & Qualifications
I am president of a results-based communications company and am a seasoned writer with experience in the corporate, small business, political, government and non-profit sectors.
I am a Public relations professional with more than 20 years experience in the development and execution of PR strategy, including all associated writing components
I have authored a series of do-it-yourself marketing e-books for health care, legal and other professionals in private practice called PR for the Professions.
I have managed and trained other writers and I am an excellent editor and proof reader.
I am a former instructor in the Journalism Department, California Polytechnic State University (Cal Poly), San Luis Obispo
I have experience with:
o Business-to-business
o Business-to-consumer
o Internal communications
o Media communications
o Travel articles
o Blogs
o Website copy
o Case studies
o News releases
o Newspaper and magazine (bylined) articles
o Newsletters, internal and external
o Executive communications (talking points; letters to shareholders, employees, boards of directors)
o Speeches and presentations
o Internal policies, Standard Operating Procedures, etc.
o Committee staffing functions (agendas, minutes, etc.)
o Plans and proposals