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Diana Alvarez

Diana Alvarez Away
Expert in:
Market Research

Market Reaserch in Latin America: II Healthcare, Retail, Packaging, Beverages.

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Bs. in Business from Universidad de Los Andes, Bogota -Colombia.

My Expert Service

I had been conducting marketing research in different fields in Latin America. I have done field research in Venezuela, Colombia, Ecuador, Peru, Paraguay, and Uruguay. Im also very familiar with the Argentinean Market. Recently I finished a Country Profile for IT Healthcare in Chile.

Experience & Qualifications

My profile comprises extensive field work in Marketing, Market Research and Consultancy in different Latin-American countries. I started my professional career in Tetra Pak Colombia (www.tetrapak.com) where I was in charge of Business Intelligence and implementation of marketing strategies with dairy customers. Tetra Pak was an excellent school for me, providing me a lot of Multinational and Organizational knowledge as well as strong background in strategy and retail. I worked there from 2000 to 2004. In 2005, I started working as a consultant for Canadean (www.canadean.com) an English market research company specialized in beverages. During this time I prepared yearly country profiles for Soft Drinks in Venezuela, Peru, Uruguay and Paraguay. Over this time I was also in charge of other 5 consultants in the Latin area training them and supervising them while doing consultancy abroad. My work at Canadean demanded constant contact with customers (providing them continuous support) and pre-sales with potential customers as part of Canadean’s methodology comprises intensive Business To Business Interviews (B2B) and field visits. In 2006 I started working as an Independent Consultant, doing organizational consultancy for a Headhunter for Oil and Gas named LHR Americas (www.lhramericas.com). I helped them upgrading all their operation to web based, describing all their procedures and defining the key lines for the software. Simultaneously, together with the customer we launched the web version of one of its core products “The Job Fairs” which were successfully tested in Trinidad and Mexico. Since 2007 and currently I had been exploring other fields . I did a short research on Mexico IT Healthcare for Springboard research (www.springboardresearch.com). After I started my own project called Agata Research and recently published a complety country profile for IT Healthcare in Chile. Right now I am producing similar reports for Colombia and Argentina, as well as considering other fields for research.